Hi, I’m Casey!

Business owner, book lover, travel enthusiast, Swiftie, novice gardener and pet parent to Gracie, Piper, Scout, Honey & Luna.

I’m also a future author – putting it out into the universe to manifest it and hold myself accountable! I’m currently working on my first novel, an adult dystopian fiction romance where the main female character is an electromagnetic physicist

When I started exploring options for websites for authors that would be easy to use – and also *affordable* – I was shocked at the confusing mix of information I found.

And as someone who works with online tools all day long, I know I’m not the only one left confused and discouraged with the answers the Google gave me.

So I decided to share my experience setting up all of my tools of choice after over 5 years of working with online businesses as an operations and project manager

My goal? To let you spend less time asking questions like…

  • What tool should I use?
  • How do I set it up?
  • It costs how much?


So you can focus on what you really want to do as an author – write and publish.

Casey Bertelsman - changing how we DIY websites for authors

What I stand for

I’m dedicated to being more than just a service provider. My mission is to be your partner in success. I commit to showing up fully for you, championing your business, and being your biggest cheerleader. I’m here to provide innovative ideas and help you turn them into reality.

Below are the core values that drive everything I do and reflect my approach to helping you reach your goals.

Relationships are the foundation of every great project. I’m committed to fostering genuine partnerships based on mutual trust, respect, and a shared vision for success. And having someone to support you along the way makes a world of difference when things get rocky or lonely.

Diversity of thought, background, and experience is what drives innovation. The world needs your contributions, however you choose to share. Celebrating what makes you unique and helping you harness those differences to create something authentically you is one of my favorite parts of what I do!

Taking risks is part of achieving greatness. That doesn’t make it easy though. I want to give you the space and support you need to think big and act boldly. I encourage you to take the leap of faith, try hard things, and hold you accountable, but never pressure you.

A formal bio, if they’re your thing…

Casey is an operations consultant and project manager, often working as an online business manager or fractional COO for retainer clients. She specializes in streamlining processes and driving efficiency, enabling her clients to scale their businesses and boost revenue.

Casey has a background in engineering. She has over five years of experience in construction management and electrical engineering for building design and a degree in Architectural Engineering from K-State.

During the pandemic, Casey started a podcast as a “pandemic hobby” that offered enough networking & community opportunities that she was able to build her freelancing operations and project management business to leave behind her corporate career as an engineer.

Since starting freelancing, Casey has spent over five years learning and implementing countless tech solutions for online businesses, creating standardized operating procedures, and helping clients create strong foundations for growing their businesses.

Casey is passionate about ending gatekeeping for technical self-sufficiency and believes in empowering everyone to understand the technical know-how by providing the tools and knowledge needed to thrive. She is excited about her pivot to serve new and aspiring authors at a cost that makes sense for them.

Here’s to getting authors visibility without a sh*t ton of work!
There’s no better way to DIY websites for authors than following along someone who does it for a living.

Explore the best web tools for authors vetted by your favorite systems + operations expert!

Easy to implement, step-by-step solutions

follow along as i set up my own systems for my online author platform

Praise from Clients

I’ve been working with Casey for nearly three years. Initially she started out as an OBM for my business and is now my COO, providing strategic thinking and tactical day to day operation management, in everything from tech integrations to managing my team.

Casey is an absolute joy to work with. She ‘gets’ my business – and did from day 1. Casey knows and channels the business vision and priorities in her operations. She always has more to do than possible in a day but is great at aligning her priorities with the company’s strategic objectives and goals. She challenges my thinking in the best possible way and solves problems faster than I can!

Working with Casey has upleveled my business and allows me to focus on my zone of genus. It is a true partnership that allows my team to flourish and keeps my clients happy.

If you are considering working with Casey, I’d suggest you jump on the chance – this woman won’t be available for long because she is just that good!

Toni Collis, PhD

CEO & Executive Leadership Coach


Working with Casey makes life so much easier! She’s the first to think of ways to simplify processes and set up automations to make time-consuming tasks much more manageable.

I’d trust her with basically any part of my business and am always grateful for her cheerleading and organizational skills. Highly recommend to creative/busy entrepreneurs who need someone to keep all the details of their business in check!

Jules Costa

Content Strategist

Casey’s product operations and strategy expertise played a pivotal role in helping me develop my online course and successfully launch it.

Casey paid close attention to every step of the client experience: From onboarding, early inspiration, achieving milestones, and experiencing a strong sense of community. As a consultant, she carefully unpacked this. She offered easy-to-implement advice on building a stronger community, smoothing out rough edges in my onboarding process, and improving the client’s overall experience.

Without Casey, I truly believe my clients would be experiencing a fraction of the transformation they are now experiencing. I highly recommend Casey as a product operations strategist or online business manager for your scaling business.

Alice Draper

Podcast Guest Placement Expert

Working with Casey has been a dream! She has kept me organized and on track with projects consistently and always has thoughts on how to improve the systems we’re working on.

Casey is a self-starter who is ready to dive into any task, and she’ll work diligently behind the scenes to make sure she delivers the highest quality work. She would be an invaluable asset to any team. I cannot recommend Casey enough!

Anna Panton

Online Business Manager (OBM)

I love Casey’s stick-to-it-ness and how she brings in her analytic/engineer brain to her work. She’s extremely dedicated to her work and it shows up as excellence.

Errin Weisman, DO

Doctor, Coach, and Podcaster

Ready to kick some ass?

Simplifying DIY Websites for Authors

Explore the tools I’ve tried and tested over the years as a system expert and follow along as I set up my own systems for my online author platform!

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